August 15, 2020

Sponsorships

Tweet of the Day: On KPMG U.K. Pulling Its Sponsorship of Prince Andrew’s Pitch@Palace Event

Actually, this tweet was sent yesterday, but it’s too good not to share today. It’s regarding KPMG and the news that broke across the pond on Monday that the firm decided not to renew its sponsorship of Prince Andrew’s networking initiative for young entrepreneurs called Pitch@Palace. The news that KPMG had backed out came following […]

KPMG Plans to Stand By Their Man Phil Mickelson

Our buddy and fellow accounting enthusiast Michael Rapoport shared the good news via Wall Street Journal last night: KPMG LLP indicated Monday it continues to support golfer Phil Mickelson, with whom the accounting firm has a long-running sponsorship agreement. In a statement, KPMG said, “We have had a very strong relationship with Phil for a […]

For Just the Cost of 125 Cups of Coffee, You Can Sponsor a Future Leader in Need

NASBA's Center for the Public Trust is soliciting donations to sponsor a future leader, and boy is it a bargain. Cancel that $18 a month you're throwing away for the ASPCA and get on this, stat. If you want to make an investment that’s guaranteed to grow, buy some stock in the character index. Recent […]

KPMG To Keep Phil Mickelson in Blue Hats and Heavy Taxation For at Least Two More Years

Hopefully he will learn to keep his tax bitching to himself this round: KPMG LLP, the U.S. Audit, Tax and Advisory firm, today announced that it has renewed the sponsorship of 5-time Major golf champion Phil Mickelson. The global sponsorship, which originally began in 2008, will keep Mickelson in a KPMG branded hat on the […]

TaxSlayer.com Is the New Corporate Sponsor of The Gator Bowl

You may have heard that the college football season over the weekend, which means tax professionals’ mandatory Saturdays will be a little more unbearable and your football crazed significant other will not be seen nor heard from (with the exception of deafening bodily functions) until January.

January, of course, is bowl season when the best teams in the land compete for bragging rights as champions of various BCS bowls. It also allows a few dozen mediocre teams to play equally mediocre teams for no particular reason. One of these bowls is the Gator Bowl. Sure it might be the 6th oldest bowl and sure, it has been played on New Year’s Day since 1996 but that doesn’t make it any more meaningful. It will feature teams from the SEC and The Big 10 that will be a threat for their respective conference championships for 2 to 3 weeks. In short, the Gator Bowl has a long tradition of fielding third-rate football teams.

So it makes perfect sense for TaxSlayer.com, tax prep company with a long tradition of third-rate service, to sponsor the Gator Bowl:

The Evans, Ga.-based company announced a multi-year partnership Thursday with the Gator Bowl Association and the fact that it was named a new “title sponsor” of the bowl, starting with the 2012 Gator Bowl in Jacksonville, Fla., on Jan. 2.[…] TaxSlayer may not have the same name recognition as TurboTax or TaxAct, but it comes out of a tax prep business that dates back 40 years.

And in case you’re not convinced that TaxSlayer.com isn’t doing everything they can to get their name out there, they also sponsor Dale Earnhardt, Jr., which will make them a household name in no time. In the South, anyway.

[via AT]

McGladrey to Give Money to Another non-Natalie Gulbis Golfer

Hell, they did even go with another woman. They figured making Davis Love III the third dude golfer to be sponsored by McGladrey was the best route.

Although no terms were disclosed on DL-cubed’s deal, we’re guessing it’s a decent deal, not Phil Mickelson money mind you, but he won’t be starving either.


And DL3 is pretty flippin’ pleased to be the third amigos, “Following the great work McGladrey has done with the Davis Love Foundation, it was a natural progression for me to join Team McGladrey and proudly support their brand in the way they’ve supported my Foundation. It was great to kick off my new sponsorship with McGladrey in style with a good showing at the U.S. Open, and I look forward to continued success on and off the course as a member of Team McGladrey.”

Likewise, C.E Andrews is pumped to have a 3rd join the team “Davis and the rest of our Team McGladrey Foursome demonstrate the values of integrity, excellence, understanding and teamwork – values that mirror our company’s approach to serving and understanding our clients.”

[caption id="attachment_13910" align="alignright" width="260" caption="All alone in the boys club."][/caption]

Unfortch for all of us, D Love stayed on script and didn’t mention Natalie Gulbis specifically which just reeks of a “bros before hoes” mentality. If McGladrey wants to sponsor a boys club, that’s their business but you can’t tell us that adding another lady on the team wouldn’t have worked just as well, if not better. Oh well. We’re sure Natalie will enjoy watching the three dudes ice each other at the joint appearances.

McGladrey Inks Deal with PGA TOUR Veteran Davis Love III, Makes Team McGladrey a Foursome [McGladrey]

KPMG – Masters of Thursday’s PR Powerhouses

Forget the fact that what’s-her-name can’t hit the links, let alone join the Old Man’s Club that is Augusta; this weekend is all about Tiger Woods and, if you’re from the KPMG Kamp, Phil Mickelson. Not a resident of the KPMG Kamp is Chris Rock:


Don’t get me wrong – I love Phil, and so should you. What’s not to love? Big goofy smile, overweight just enough to make the average golfer feels connected to the lovable pork chop of an athlete. And he’s left handed, so you just know the world is out to get Golf’s Favorite Underdog. Golf and chainsaws, a lefty’s biggest fears.

But I digress. Back to Uncle Peat.

Phil currently sits tied atop the leader board at five under par, tied with three others. But who cares about those knicker-wearing chumps?! UNCLE PEAT IS IN FIRST PLACE!!!

Us regular peons can only imagine the jubilation amongst KPMG leadership in attendance this weekend. T-Fly and The New Guy back slapping each other and clients-to-be. But are they nervous? After all, Phil is much like KPMG – always the hopeful underdog, their supporters praying that their fearless leaders don’t slice it and end up in the rough (or court). There are rough patches in every round, but coming out ahead of the game is key, is it not?

Hopefully the Philster can keep himself and his catchy hat on top of the leader board going into the weekend. For the tax crew out there, you can follow your favorite Tiger Slayer’s weekend rounds live on Masters.com. Hopefully streaming video isn’t blocked by the Kamp Kounselors.

Firms Sponsoring Golfers – An Analysis

Accounting firms don’t do much advertising. It’s got something to do with ethics and since the CPA exam is ancient history for some we can’t talk specifics.
Firms do like to sponsor stuff related to golf. Tournaments, players, etc. One recipient of accounting firm cash has been widely followed here but now we recently discovered another firm sponsoree that, we feel, may rouse as loyal of a following as Phil.
natalie.jpgThis is Natalie Gulbis who is sponsored by RSM McGladrey.
Natalie works with RSM in partnering with the Special Olympics Golf Program and will be a contributor to RSM’s new golf blog.
We’re not really into golf so we can’t really debate who has a better game or who garners better exposure for their sponsor so, after the jump, we’ve presented a more superficial analysis:


phil-mickelson.jpgnatatlie 2.jpg
We admit that we know nothing about promotion or advertising but if you’ve got opinions on which firm seems to have found the better golfer to sponsor, discuss in the comments.