Should all new CPAs be required to log audit hours before applying for licensure? Most states don't seem to think so. For prospective Pennsylvania CPAs, however, at least 400 hours are still required (which works out to 25% of candidates' total required experience), regardless of whether these candidates will ever work on an audit in […]
On one hand, I completely get where PICPA President Cheri H. Freeh is coming from in the following letter, considering CPAs have been stereotyped and berated and portrayed poorly in movies and media for far too long. On the other, I think it's taking it a little too personally. Let's catch you up. Frank Pinto […]
Following the ingenious reenactment of the beginning of Luke Skywalker’s father issues, the Pennsylvania Institute of CPAs has delved into the classics, bringing us a scene from Casablanca.
Personally, I’m not crazy about this one. It’s bad enough that most of you haven’t seen the film but from an artistic integrity perspective, it really should have filmed it in black and white. However, I have to admit that the overwhelming smoke and horrendous French accent were nice touches. Other commentary is welcome at this time.
More PICPA videos:
And Now…CPAs Acting Out a Scene from the Empire Strikes Back
PICPA: You Need a CPA to Get Your Breathlessly Judgmental Friend to Shut Up
Latest PICPA Video: CPAs Are Like Snuggies
Pennsylvania CPAs Insist Accountants Are Funny in New Videos. Which Are Funny
Pennsylvania’s tax amnesty program started on April 26th and to help taxpayers get off their non-complying asses, this ad has been introduced to motivate Keystone Staters that owe back taxes.
If this doesn’t get Quaker stoners into compliance, nothing will:
Personally, we would liked to have seen the PA Dept of Rev go the route of PICPA and incorporate Snuggies or breathlessly judgmental friends. Although we understand that scare tactics may be effective, a state must be pretty desperate to run this to get taxpayers motivated.
Btw, Philadelphia’s tax amnesty program started today and, so far, is considerably less Orwellian.
The latest edition of CPA video marketing, courtesy of the Pennsylvania Institute of CPAs takes another reality TV angle, parodying the show “What Not to Wear”. While our suggestion to incorporate Lady Gaga or the cast of Jersey Shore seems to have been overlooked for the time being, we’ve been assured by the PICPA VP of Communications that our suggestions are being considered. We won’t push the issue, as there may be better ideas.
Like perhaps, “It’s Always Sunny in Philadelphia”??? It’s a natural fit, amiright?
Sorry. We’re done submitting ideas. Here’s the latest:
Our tepid enthusiasm for this particular video is probably due to the fact that we’ve never seen “What Not to Wear” although we did love the “Breathlessly Judgmental Friend”. Seriously, doesn’t everyone have a breathlessly judgmental friend that you just want to punch in face?
While this parody wasn’t our favorite, we understand that there are CPAs in the Keystone State that probably enjoy this particular spin and it still beats anything we’ve seen from an accounting firm. Keep up the good work Team PICPA.
The Quaker CPAs have rolled out their latest pitch for “I need a CPA!” and once again, we’re impressed. Fully aware of the Snuggie phenomenon that is still sweeping the nation, the creative team at PAICPA saw an opportunity (even if for just a brief moment):
Like a blanket. With sleeves.
Now that hairy myths, the 1980s drug war, and reality TV/infomercials have been covered, is the next logical step is for the team to incorporate Lady Gaga and/or “The Situation”? Perhaps not but at the very least, it’s worth exploring.
Earlier: Pennsylvania CPAs Insist Accountants Are Funny in New Videos. Which Are Funny
The Pennsylvania Institute of CPAs is tired of everyone thinking that accountants are humorless, soulless, number crunching (did we mention green eyeshade wearing?) nerds, so they decided do something about it.
The PICPA has developed two videos to show everyone that not only are CPAs important business advisors, they can be creative and yes, funny. Despite where you fall on the comedic spectrum (Brian Regan, Chris Rock, Lewis Black, Larry the Cable Guy, Seinfeld, whatevs) you’ve got to admit that this is by far the best attempt at plugging the services that CPAs can provide out there. It doesn’t go the emotional route like Grant Thornton’s campaign or just miss the mark completely like BDO. This is purely for comedic value and it’s refreshing.
Granted, the PICPA is a professional association and not a firm so we aren’t expecting any firm to go with a Big Foot parody or 80s drug ads but let’s keep this angle fresh in our minds, shall we, accounting firms?