Makeovers

NASBA To Launch “All New” CPA Exam Tool

Remember the guy who told NASBA its website looked like it had been hacked by the 1990s, given its design a rating of “Corey Feldman with a crayon” on a scale of Caveman to Picasso? Ouch.

Obviously NASBA listened to this and other criticism, as they’ve since updated their website from the drab, Geocities-esque throwback to a slightly slicker, more modern design. Hats off to them for that bold decision.

And now, they’ve promised to make CPA exam candidates’ experience with the NASBA website more streamlined, easy to follow and organized. CPA exam candidates already got this email from NASBA last week but if you are not a current candidate or in the habit of ignoring NASBA emails because you aren’t interested in exclusive CPE deals, read on:

NASBA is excited to announce the upcoming launch of the new Uniform CPA Examination Online Application System. Through this new system, at cpacentral.nasba.org, candidates will not only be able to apply online to take the CPA Examination, but also access application information including status and payment history, import prior application data and even view examination scores.

Upon first visit to the site, users will create an online account with a unique username and password. This includes anyone who has previously applied for the exam via the old online application process or through the mail. Creating an online account will give users more freedom to access exam information, thereby improving the experience throughout the process of becoming a Certified Public Accountant.

Don’t try to click on the link, it isn’t ready yet, but will be available Wednesday according to NASBA. The new system is only available to candidates in any of the 32 jurisdictions served by NASBA, so California candidates can go back to lounging at the dispensary and relaxing by the beach.

So… uhh… how exactly is this any different from clicking on the “EXAMS” tab and following the prompts to access the information or applications you need? We aren’t really sure. Presumably, the difference will be that you will have one central account to log into, versus menus to navigate on the current page. But most of you (even those of you that aren’t considered the brightest crayons in the box) can figure out how to get what you need from NASBA’s website as is, especially after a few exam sections.

We’ll go check it out when it goes live later this week but probably won’t have anything new to report unless it’s a really slow news day.

Extreme Big 4 Makeover: KPMG Edition

Yesterday we told you about Extreme Big 4 Makeover: PwC Edition. Today we’ve learned that KPMG is getting into the act, although the House of Klynveld had the sense to avoid changing their team colors to match the autumnal palette (Braddock says it reminds him of Pizza Hut).

But more on colors later. We feel that the motivation for the rebranding is likely twofold: 1) They got wind of PwC sexing themselves up and 2) They’re pissed about Dick Bové playing dumb and they’re trying to get the old girl’s attention.

Naturally, it makes the Masters Champ who, after coming of his video extravaganza on Phil Mickelson’s KPMG website, is appearing in this ad in Golf Magazine (or so we’re told, we don’t have a subscription):

Phil m Golf World


In addition to His Leftness being included in the campaign (reminiscent of T. Dubs with Accenture) apparently the firm took out an ad in today’s Financial Times that rocks their new slogan, Cutting Through Complexity™:

KPMGCuttingThroughComplexityprintadvertising


Last but not least, the firm rolled out this internal Brand Book that tells you everything you don’t want to know about the rebranding including the firm’s commitment to it’s favorite hue, ” To bring our brand to life we have a refreshed visual identity and tone of voice which reinforces the essence of our brand. It builds on our current brand equity and the strong ownership we have of the color blue, while placing greater emphasis on the warmth of our wider color palette.”

KPMGBrandBook

One of sources already weighed in saying, “I’m so excited about the opportunities that will be generated by these HUGE changes I don’t know how I will contain myself.” We invite you to share your own thoughts on blue, Phil or whatever you think about KPMG’s new do.

Is PwC Getting a Makeover?

This morning we received an anonymous tip pointing us to a URL that appears be a new look for PricewaterhouseCoopers. The image below is what is can be found over at brand.pwc.com.


It almost looks as if PwC is dropping the “PricewaterhouseCoopers” in favor of simply “PwC,” but that’s just us thinking out loud. If this is, in fact, a rebranding, we have a few questions:

1. When is going down? Just in time for the holidays?

2. Who voted on these Halloween colors? And why all lowercase letters?

3. Why no more PricewaterhouseCoopers? Too big of a mouthful for clients, spouses, kids, etc.?

PwC spokesman Kelly Howard declined to comment. But if you’ve got questions, comments, concerns, chapped hides and so on and so forth with regard to any of this, discuss below.

UPDATE: It’s our understanding that the branding will go “official” internally on Monday and be live October 4th (subject to change?) for the rest of us. Also, it sounds like “PricewaterhouseCoopers” will be used in some “certain cases.” The re-branding is apparently an attempt to create a more “consistent brand.” If you know more, get in touch.

UPDATE 2, September 15th: We’ve got it on good authority that TPTB rolled out the new look today, however it’s not entirely clear whether that’s due to us spoiling the surprise.