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Tag: Genius

Capitalizing on the Idea that “Accounting Is Boring”

Mucho apologies for the downtime yesterday; seems that our servers also took a snow day. Accordingly, we’ll dispense a little bit of weekend wisdom (?) to make up for it.

We all know that 99.9% of the Internet is useful and informative. Dancing hamsters, celebrity gossip and an infinite amount of porn are all crucial to the infrastructure. So when we came across a website that’s sole purpose is to accumulate all the Tweets that state that accounting is boring, we thought, “this has got to be the most worthless and dishonest website that has ever been created.”

There are currently 85 pages of tweets that state this falsehood:


It’s shocking and disappointing that there is an army of people out there that think accounting is so dull. We that appreciate the beauty and importance of double-entry bookkeeping know that they are misguided. On the other hand, there is a saying about trends or something that basically solidifies it as truth but it escapes us at the moment.

Then we noticed the note at the top of the page that states that accounting doesn’t have to be boring. Having been duped into thinking that this was a joke at the expense of lover of accounting everywhere, we decided to investigate as to who was behind this little ploy. Turns out the creator of the site is ClearBooks, an “online accounting system for small businesses,” founded by a former KPMGer, Tim Fouracre and Fubra Limited.

As far as we can tell, ClearBooks is basically QuickBooks using cloud computing and this little tactic to introduce us to it is nothing short of genius. Exploiting the boring nature of accounting is exactly what everyone in the business should be doing whether it’s a firm or accounting software.

The serious approach has been tried and frankly it doesn’t float our boat. We realize are view is like asking a manager to downgrade their workspace or rocking flip-flops at the office but we are, nevertheless, encouraged by this development.

Accenture Loves Animals, Just Not Tigers

Thumbnail image for Tiger accenture ad.jpgAfter taking a stab at making the Tiger image still work and then realizing that the Andersen treatment was the only way to go, Accenture has rolled out their new advertising campaign.
Rather than take your suggestion that an ultimate fighter — with an accounting degree no less — would be the best route, Accenture has decided that sticking with the animal mantra was the best way to go.

The Journal spent 1,100 words telling us about the new Earth shattering idea:

After nearly a month of focus-group testing and production work, Accenture is rolling out the new global marketing campaign this week. The creatures, which include an elephant, a chameleon and some frogs and fish, will star in a series of TV, print and online spots.
…
One of the posters shows an elephant balancing precariously on a surfboard. The text reads, “Who says you can’t be big and nimble?” Another ad shows a frog leaping over three others, with the tagline, “Play quantum leapfrog.”


So the marketing team is sitting around, drinking bottled water, drumming on the conference table and suddenly, someone blurts out “You know, Tiger is man but it’s also an animal.”

Everyone stares at this fool that just said the stupidest thing they’d ever heard, “And?” one team member snaps back.
“Well, since everyone is used to Tiger, which is also an animal, we’ll just replace the man with animals that aren’t tigers. That way, people will still think ‘animals = Accenture is good’ but not ‘the guy named after an animal is a cheating bastard.’ Get it?”

The light bulb finally clicks on for everyone else. “You’re right. We’ll just put animals that aren’t tigers in the ads. No one cares if animals cheat on their spouses. Brilliant!”

Prior to this revelation, Accenture apparently considered jugglers and jump ropers. We understand this was five alarm blaze for the company but elephants on surfboards and leap frog was the solution? Maybe they’re just had the whole animal thing on the brain and couldn’t shake it.

But hey, what do we know? We’re sure it’ll be a huge success. Can’t wait for the Super Bowl commercials. Get those frogs to drink beer and then you’ll have a winner for sure.
After Ditching Tiger, Accenture Tries New Game [WSJ]

Nightmare Client of the Day: Lady Gaga

Lady Gaga.jpgAs you are all aware, there are some hella-suck clients out there for accountants. Demanding clients, unorganized clients, asshole clients, etc.
Then there are the clients that just don’t give a damn about how much money they may be throwing around.
Today’s example is none other than Lady Gaga and the nightly extravaganzas she puts on.
For some reason LG strikes as the sort of client that would show up with all her receipts in shoeboxes but in her case, there would be hundreds of shoeboxes and they’d all be fabulous.

The ‘Bad Romance’ singer – who describes her stage show as “ostentatious and over-the-top” – is making a heavy loss every night she performs on the North American leg of her ‘Monster Ball Tour , which has so far overspent by £2m (€2.2m) even though every concert is sold out.
The massive costs have been run up by her elaborate stage design, costumes and props, including the giant bath she used while making a promotional appearance on UK TV talent show ‘The X Factor’.
A source said: “The concerts are losing money hand over fist because they’ve spent a fortune on pricey costumes, technical equipment and elaborate set designs. She spent £500,000 (€550,000) on one stage alone.
“But Lady Gaga gets what Lady Gaga wants. Her wardrobe is huge and she wants to shock – and that costs serious money.”

There are many — including our friends at Fashionista — that say the woman is an “utter genius” and that genius simply cannot be denied.
Fair enough but accountants, being the practical creatures that they are, would not stand for such irresponsible behavior. From the sounds of it however LG’s accountant seems to accept the notion that the woman is an artist, bottom line be damned.
If you’ve got ideas on how to keep her spending under control, we’re all ears but personally, if she walked up to us (sans pants naturally) we’d have a helluva time saying no.