December 13, 2018

Feed the Pig

Spotted: The AICPA’s Restroom Marketing Campaign

Our tipster writes: The marketing gurus at the AICPA posted this above the hand dryer in the men's bathroom of a local dive bar!  What better time to think about retirement then after some $2 Miller Lite bottles, $.15 wings, and 100 losing Cubs seasons?    What's next?  Perhaps advertising that all CGMAs must wash […]

Feed the Pig Shares Some Suggestions For Emptying Out Your Bank Account at Christmas

We aren't sure why our pal Benjamin Bankes shared this because that weird pig-man with the slot in his head is FRUGAL, y'all: Is your holiday #budget over or under $700? #Gallup Check out 5 fabulously frivolous #holiday #gifts @Bankrate: http://t.co/uNMwqZOXSg — Benjamin Bankes (@feedthepig) December 16, 2013 Wait a second… there is no one […]

I Can’t Stop Staring at This Picture of Benajmin Bankes Hamming It Up

While I was cruising the webernet in search for God knows what, I stumbled across this picture of Feed the Pig spokeswine Benjamin Bankes at the South Dakota CPA Society's Facebook page and it's frightening but I can't stop looking at it. I know he can't help it, but look at the way those ears lay […]

The AICPA Is Getting Some Heat For Feed the Pig Ads on Rush Limbaugh’s Show

Recently, a Feed the Pig commercial aired during a broadcast by everyone's favorite far right wing hot air machine Rush Limbaugh and apparently there is a select group of dedicated folks who make it their mission to boycott every advertiser on said hot air machine's show. Hey, to each his own, frankly I don't care […]

Is Benjamin Bankes an Independent Contractor?

We were wondering about Benjamin Bankes’ employment status with the AICPA, a non-profit professional trade organization, the trade being (loosely) the CPA. They fiercely defend the CPA designation’s legitimacy as a world-recognized credential and work for their members by offering themselves up as experts for legislators who have no idea what they are unleashing with a simple tax tweak. It’s a pretty good deal; we get reasonable security that our financial experts are at a minimum trained in the skills necessary to function at the entry level and the AICPA gets the notoriety that comes with being a 360,000 strong organization with a long history of protecting the integrity of its most precious asset.

So when we found Benjamin Bankes’ picture among AICPA headshots on Flickr, we wondered what kind of employment status he enjoys with the AICPA. Independent contractor? Full-time, taxable employee? Spokespig? I mean he’s right up there with Barry, so it’s got to be a pretty secure gig.

Just wondering. It’s a damn awesome picture.

Five Questions With Feed the Pig’s Benjamin Bankes

It’s been quite some time since we brought you Five Questions as we’ve already asked just about everyone worth asking to participate. But we’ve got a serious bacon fetish and a penchant for saving our pennies, so when we got the chance to interrogate Feed the Pig’s Benjamin Bankes, we couldn’t pass up the opportunity.


In case you aren’t familiar with his work, BB is th��������������������f the AICPA’s Feed the Pig campaign, inspiring saving across the country through PSAs, tweets and other similar awareness campaigns. His people got in touch with us and sent his official bio thusly:

Although he comes from a long line of investment piggy bankers, Benjamin once toyed with the idea of playing professional football (he wanted to be the ball in a Super Bowl game). Once he realized he would have no life with that career, the idea quickly boared him. Then, he discovered the alarming state of personal finances in this country and Benjamin realized his true life’s mission.

Bankes attended Sowthwestern University, where this little piggy went to marketing classes. Though he has never been known as a party animal, he does enjoy the occasional mudslide. In addition to his sharp business sense, Benjamin is also a very talented fiction writer who goes under the pig-pen name of H.W. Hogfellow. Other interests include: long trots on the beach, watching television (his favorite show is Squeel of Fortune), viewing movies (favorite movie is Martin Boarsese’s epic, The Hogfather), and listening to music (favorite song is “Pigs Don’t Lie” by Shoatkira). Benjamin currently resides in the minds of 25 – 34 year-olds everywhere who need proper financial guidance.

Feed the Pig’s hard work is definitely working. According to a survey conducted by The Advertising Council:

Respondents who recalled seeing or hearing the Feed the Pig PSAs were more likely to claim they always take certain actions to save money, such as:
o Keeping a budget of their expenses (33% vs. 19%)
o Saving for long-term financial goals such as education, a house or retirement (30 vs. 18%)
o Bringing a bagged lunch to work and/or eat leftover meals (29% vs. 21%)
o Comparison shopping for the purchase of most items (49% vs. 23%)
o Increasing savings when they receive a salary increase (27% vs. 16%)

Respondents who recalled seeing or hearing the Feed the Pig PSAs were more likely than those who had not to report that in the past six months, they have taken action to learn more about managing their finances. Reported activities include:
o Discussing ways to save money with friends and family (84% vs. 67%)
o Visiting a website to get more information about how to save money (62% vs. 34%)
o Calling a toll-free number to get more information (32% vs. 4%)

Side note: this interviewer slipped an extra $20 in her piggy bank after writing this piece.

We’d like to say we sat down with Benjamin but good bacon would have gotten hurt in the process, so instead we caught up with him via email and asked all the sizzling questions we could come up with.

AG: Does it hurt having that slot in your head?

BB: Only when it’s empty.

AG: When we think of financial literacy we think of you but what are some other resources for those interested in learning how and why to save?

BB: Of course I recommend my website, www.feedthepig.org as well as another financial literacy website from AICPA, www.360financialliteracy.org. In addition the state CPA societies have wonderful financial literacy sites and offer programs in their communities. Here’s a sampling:

Texas Society of CPAs: http://www.valueyourmoney.org/
California Society of CPAs: http://www.calcpa.org/Content/Financial_Literacy.aspx
Virginia Society of CPAs: http://www.vscpa.com/Content/financial_fitness/default.aspx

AG: Do you read any accounting blogs and if so, which do you like?

BB: Do I sense a leading question? You’ve got to get up pretty early in the morning to pull one over on Benjamin Bankes.

AG: Fine, we won’t send you a FREE I heart Jr Deputy Accountant bumper sticker then. Moving on, even though financial literacy is important, we all deserve a splurge every now and then, especially if we are being diligent about saving our money. How do you splurge?

BB: I put ice cubes in my tap water.

AG: Sounds like you missed your calling, you would make a great CPA. Lastly, are you going to be visiting Capitol Hill any time soon? Seems like America as a whole has really embraced your message but Washington could really use your help. You can stay at my house to save a few bucks on a hotel room.

BB: I don’t have any trips planned right now, high gas prices and all, but follow me on Twitter (@feedthepig) and I’ll let you know when I’m there.

Talking Pigs Are Obviously More Effective Than Humans in Communicating the Importance of Saving Money

feed-the-pig2.jpgThe AICPA has been running the “Feed the Pig” campaign for some time and, until now, we’ve neglected to tell you how freaked out we are by a talking pig in a suit.
It what appears to be some kind of capitalist version of one of the pigs from Animal Farm, the AICPA has decided that getting through to the American People will take a very serious and well thought strategy. So obviously the strategy ended up being a well dressed and articulate pig.
More advertising genius, after the jump


When you think about it, this is most certainly the best approach, regardless of the biological manufacturing debate. A message from a human in a suit will obviously not appeal to anyone and a non-talking piggy bank will not get the point across clearly enough. Talking horses are nothing new and the thought of talking chickens was just too ridiculous.
So talking pigs it is. However, If we were the AICPA, we’d be a little concerned about spread of the H1N1 which could inadvertently confuse some into thinking that if you save money you will end up with swine flu.
If you’ve got your own ideas about how best to communicate to the masses in this campaign, submit them in the comments.