Deloitte has the most valuable brand among commercial services firms worldwide, as the Green Dot […]
Tag: brands
What Do You Guys Think of Mazars’ New Logo and Rebranding?
It’s been a while since a top 25ish accounting firm in the U.S. has rolled […]
New Ranking Shows Big 4’s Legal Brands Are Still Kinda Sorta Relevant
Legal research firm Acritas came out today with its 2019 Global Alternative Legal Brand Index, […]
According to Some List, Big 4 CEOs Are Among the Best ‘Brand Guardians’ in the World
It’s listicle time, you guys. This one comes from an outfit called Brand Finance, which […]
What Do Y’All Think of Baker Tilly’s New Logo and Tagline?
The Baker Tilly bird is gone: CHICAGO (Dec. 3, 2018) – Leading advisory, tax and assurance […]
What’s the Future of the CPA Brand?
Brand is one of those business concepts that everyone knows about but few understand. When people talk about the Apple BRAND every murmurs approvement and nods as if to say, “That’s a strong brand!” but they’d have a hard time explaining why.