
What Do Y’All Think of Baker Tilly’s New Logo and Tagline?
The Baker Tilly bird is gone: CHICAGO (Dec. 3, 2018) – Leading advisory, tax and assurance firm Baker Tilly Virchow Krause, LLP (Baker Tilly) today announced a refreshed brand identity with fellow Baker Tilly International network firms to demonstrate the network’s global strength and capability. Baker Tilly’s brand positioning, Now, for tomorrow captures the firm’s commitment to great […]
What’s the Future of the CPA Brand?
Brand is one of those business concepts that everyone knows about but few understand. When people talk about the Apple BRAND every murmurs approvement and nods as if to say, “That’s a strong brand!” but they’d have a hard time explaining why.