brands

According to Some List, Big 4 CEOs Are Among the Best ‘Brand Guardians’ in the World

It’s listicle time, you guys. This one comes from an outfit called Brand Finance, which calls itself “the world’s leading independent branded business valuation and strategy consultancy.” At today’s World Economic Forum in Davos, Switzerland, Brand Finance released its Global 500 report, which ranked the world’s 500 most valuable brands. The report also ranked the […]

What Do Y’All Think of Baker Tilly’s New Logo and Tagline?

The Baker Tilly bird is gone: CHICAGO (Dec. 3, 2018) – Leading advisory, tax and assurance firm Baker Tilly Virchow Krause, LLP (Baker Tilly) today announced a refreshed brand identity with fellow Baker Tilly International network firms to demonstrate the network’s global strength and capability. Baker Tilly’s brand positioning, Now, for tomorrow captures the firm’s commitment to great […]

What’s the Future of the CPA Brand?

Brand is one of those business concepts that everyone knows about but few understand. When people talk about the Apple BRAND every murmurs approvement and nods as if to say, “That’s a strong brand!” but they’d have a hard time explaining why.