September 16, 2019

Presenting Going Concern March Madness: The Coolest Accounting Firm

Now that the Sweet Sixteen is set, the general consensus here at Going Concern is to take advantage of the combination of March Madness and the plight of busy season. Accordingly, we bring you the first ever edition of GC March Madness: Coolest Accounting Firm. Inspired by our sister from another mister, ATL, we’ve decided that we’re looking to the GC readers to determining which accounting firm is the coolest of the cool by way of a democratic process but utilizing the seasonally appropriate method of a bracket. We opted with the prestige rankings determined by Vault to determine the seeds because…well, Vault has a prestige ranking and if we tried to come with a similar list ourselves, there would be rampant speculation of bias that we’re not prepared to address (plus we’re pulling this together on fairly short notice). If you don’t like your firm’s seed – or your firm is shut out of the tournament altogether – we suggest you speak up in next year’s Vault rankings.

Now, then. On with the bracket.


Obviously there are many compelling narratives here. Will the Big 4 be the Final 4? Will Rothstein Kass surprise everyone like they did in the premiere Vault Ranking? If McGladrey is victorious will they celebrate with punch and cake? So get your vote on and leave your thoughts on the match-ups or each firm’s chances (please consult your local bookie for actually odds) in the comments. And naturally, we’re rooting for underdogs in every single match-up (we’re looking straight at you, Reznick and BKD people)

The vote launched at 6 am this morning and it will close promptly at 11:59 pm ET on Tuesday. We’ll then update you with the winners at some point on Wednesday and then launch voting for the next round and so on and so forth. Voting for each match-up appears on the following pages. And don’t even think of skipping the match-ups that don’t involve your firm; A) that makes you a loser and B) you’re clearly working too hard.

Let’s get to the voting, shall we?

Starting with PwC vs. Reznick Group.

Next up is unfounded rumored GT merger partner Moss Adams and perpetual Fortune lister, Plante & Moran.

Moving on to aforementioned GT vs. CG.

Klynveld v. Crowe

The most interesting accounting firm in the world vs. the firm now known as EisnerAmper.

#1 in size taking on the up-and-comer.

Mickey G’s up against Julius H. Cohn

Finally we’ve got Lehman Brothers’s auditor vs. BKD.

#1 in size taking on the up-and-comer.

Have something to add to this story? Give us a shout by email, Twitter, or text/call the tipline at 202-505-8885. As always, all tips are anonymous.

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