June 19, 2018

One McGladrey Office Opts to Celebrate the Rebranding with a Cult-like Ritual

Leftovers of the freakishly repulsive cake that McGladrey rolled out for its rebranding was apparently not shared with other offices because the crew in Phoenix/Las Vegas took it upon themselves to come up with another method of celebration.

“After we returned from brand champion training in Orlando, the three of us met to brainstorm for ideas to make our local brand launch fun and memorable. We wanted to focus on more than just the launch. We wanted employees to know that a brand launch is only successful if the brand becomes part of everything they do.”

What exactly was the idea? Another cake? A surprise appearance by Natalie Gulbis? Keeping your jobs?


No, the creative minds in Phoenix/Vegas decided that gathering everyone together and asking them to drink blue Kool-Aid™ was the best way to show everyone that they are in this together. DO OR DIE.

“Asking employees to ‘drink the McGladrey Kool-aid’ sends the message that we all need to be in this together,” says ——. “And there’s no opting out if we’re going to make this effort a success.”

Pardon what is about to follow but…WHAT. THE. FUCK? Forget about the literal manifestation of a corporate metaphor, which is all sorts of lame (no on is schlepping an 800 lb. gorilla into HQ, are they?). Ever heard of Jonestown? Aren’t we all just a little too trusting with this “drink this” attitude? “Hey, just drink this Dixie cup that’s full of what we say is blue Kool-Aid™ because it will bring us all together.”

And you know how they got a lot of people to get on board with this? FREE T-SHIRTS!

“As an added incentive, employees who drank McGladrey Kool-aid from a Dixie cup received their very ownMcGladrey t-shirt.”

All we can say is, don’t walk but run away.

7-9-10 Drinking the Koolaid Article-2

Leftovers of the freakishly repulsive cake that McGladrey rolled out for its rebranding was apparently not shared with other offices because the crew in Phoenix/Las Vegas took it upon themselves to come up with another method of celebration.

“After we returned from brand champion training in Orlando, the three of us met to brainstorm for ideas to make our local brand launch fun and memorable. We wanted to focus on more than just the launch. We wanted employees to know that a brand launch is only successful if the brand becomes part of everything they do." What exactly was the idea? Another cake? A surprise appearance by Natalie Gulbis? Keeping your jobs?

No, the creative minds in Phoenix/Vegas decided that gathering everyone together and asking them to drink blue Kool-Aid™ was the best way to show everyone that they are in this together. DO OR DIE. “Asking employees to ‘drink the McGladrey Kool-aid’ sends the message that we all need to be in this together,” says ——. “And there’s no opting out if we’re going to make this effort a success.” Pardon what is about to follow but…WHAT. THE. FUCK?

Forget about the literal manifestation of a corporate metaphor, which is all sorts of lame (no on is schlepping an 800 lb. gorilla into HQ, are they?). Ever heard of Jonestown? Aren't we all just a little too trusting with this "drink this" attitude? "Hey, just drink this Dixie cup that's full of what we say is blue Kool-Aid™ because it will bring us all together." And you know how they got a lot of people to get on board with this? FREE T-SHIRTS! "As an added incentive, employees who drank McGladrey Kool-aid from a Dixie cup received their very ownMcGladrey t-shirt."

All we can say is, don't walk but run away.

7-9-10 Drinking the Koolaid Article-2

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Talking Pigs Are Obviously More Effective Than Humans in Communicating the Importance of Saving Money

feed-the-pig2.jpgThe AICPA has been running the “Feed the Pig” campaign for some time and, until now, we’ve neglected to tell you how freaked out we are by a talking pig in a suit.
It what appears to be some kind of capitalist version of one of the pigs from Animal Farm, the AICPA has decided that getting through to the American People will take a very serious and well thought strategy. So obviously the strategy ended up being a well dressed and articulate pig.
More advertising genius, after the jump


When you think about it, this is most certainly the best approach, regardless of the biological manufacturing debate. A message from a human in a suit will obviously not appeal to anyone and a non-talking piggy bank will not get the point across clearly enough. Talking horses are nothing new and the thought of talking chickens was just too ridiculous.
So talking pigs it is. However, If we were the AICPA, we’d be a little concerned about spread of the H1N1 which could inadvertently confuse some into thinking that if you save money you will end up with swine flu.
If you’ve got your own ideas about how best to communicate to the masses in this campaign, submit them in the comments.

Grant Thornton to Close Greensboro, NC Office

We’ve received multiple tips informing us that Grant Thornton’s Greensboro, North Carolina office will be closing in the spring after busy season has ended.

Greensboro has approximately 35 professionals in all three service lines although our sources indicate that many tax professionals were laid off late last year in anticipation of the closure. Greensboro currently functions as a satellite of the Charlotte office which houses the support professionals.

What’s not known at this time is whether the office will become virtual, similar to the setup that Ernst & Young arranged for its Greensboro office other whether it will be an outright closure.

We contacted Grant Thornton for comment and had not heard back from them at the time of this posting.

If you’re familiar with the situation in Greensboro and have more information, get in touch with us. We’ll continue to keep you updated as we learn more.