June 23, 2018

McGladrey Latest Accounting Firm to Say, “Screw It, Let’s Just Go By Our Initials”

Yesterday, McGladrey announced they would become RSM. It was an inevitable move for a firm that has had a brand identity crisis over the years.  

McGladrey LLP today announced it will adopt RSM as a common brand name, uniting with fellow firms of its global network RSM International to further strengthen the organization's position as the leading global provider of audit, tax and consulting services focused on the middle market.

"Our clients are an essential part of the global economy, and a unified global brand reinforces our focus on being the first-choice advisor to middle market business leaders by providing consistent global services, regardless of borders," said McGladrey Managing Partner and CEO Joe Adams. "Over the years, McGladrey has evolved with our clients, developing a strong suite of services to support their expansion into the global market and to help them address changes in regulations and the global business environment, enabling them to move forward with confidence."   

We've heard all of this before. A unified global brand! The same quality! Our clients call us by these letters anyway!

PwC. EY. DHG. Take your pick. The story is the same. Oddly, KPMG was the firm that was ahead of the trend.

What's fascinating about this is that accounting firms need to differentiate themselves, yet, they can't help but copy each other. They talk the same (e.g. integrity! client service! diversity!) They do the same things (e.g. audit, tax, consulting). The career opportunities are the same. Oh yes, you can go on about "the people" but these people are the same people, too.  

New and growing firms would be smart to brand themselves in a completely different way. Whether that's through design, niche services or clients, or a website that simply doesn't suck, it doesn't matter. The accounting profession is desperate for some originality (aside from shirtless men) and we won't get it from the alphabet soup of firms at the top.

[McGladrey

 

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Firms Sponsoring Golfers – An Analysis

Accounting firms don’t do much advertising. It’s got something to do with ethics and since the CPA exam is ancient history for some we can’t talk specifics.
Firms do like to sponsor stuff related to golf. Tournaments, players, etc. One recipient of accounting firm cash has been widely followed here but now we recently discovered another firm sponsoree that, we feel, may rouse as loyal of a following as Phil.
natalie.jpgThis is Natalie Gulbis who is sponsored by RSM McGladrey.
Natalie works with RSM in partnering with the Special Olympics Golf Program and will be a contributor to RSM’s new golf blog.
We’re not really into golf so we can’t really debate who has a better game or who garners better exposure for their sponsor so, after the jump, we’ve presented a more superficial analysis:


phil-mickelson.jpgnatatlie 2.jpg
We admit that we know nothing about promotion or advertising but if you’ve got opinions on which firm seems to have found the better golfer to sponsor, discuss in the comments.

McGladrey & Pullen Might Want to Think This Whole Divorce Thing Over

gulbis3.jpgThe accounting firm soap opera between McGladrey & Pullen and RSM McGladrey continues as RSM has filed notice terminating the two firms’ agreement and, under no circumstances, will they allow M&P to come crawling back to them without RSM’s involvement.
This was all included in a filing with the SEC, made by H&R Block, who is obviously the pimp in this whole love triangle.
Personally, M&P should probably consider going back to RSM’s sorry ass just to take advantage of the Natalie Gulbis exposure.
Judging by the firm’s response to our earlier mistake, they won’t be listening to us. Poor thing is caught in middle of this whole mess. Natalie, if you ever need to talk, don’t hesitate.
RSM McGladrey wants say in any reconciliation with McGladrey & Pullen [KCBJ]