KPMG’s Logo May or May Not Give You Heartburn

Is KPMG’s new marketing plan for 2019 to have its people and distinguished guests at conferences devour the firm’s logo?

 

Is this a common Big 4 marketing practice, slapping their logos on food? Asking for a friend.

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“Sell in May and go away” was an investors’ adage invoked as vacation strategy in a more genteel era. Returns in the summer were said to lag the rest of the year—and in any event, that’s how brokers justified their holiday cottages on the eastern seaboard. This year the maxim has twice failed my attempt […]