September 23, 2018

Journal of Accountancy Just Randomly Mentioning the CGMA in Articles Now

Here's an unremarkable (albeit relevant and timely) article at JofA entitled "Salaries, demand on the rise for U.S. accounting professionals." It has all the good things accountants go for — money, jobs, money, and money. It comes courtesy of Robert Half (Jesus, those guys are busy) and their 2014 salary guide. 

The post chugs along until:

Nontechnical skills such as verbal and written communication and business acumen are now considered indispensable parts of the finance role, the report said.
 
Other valued credentials include the Chartered Global Management Accountant, the designation which was created by the AICPA and Chartered Institute of Management Accountants.
 
The report says that public accounting firms are focusing on recruiting. Big Four firms, the report said, are “increasingly targeting top students in their sophomore year, having found the most promising candidates commonly have accepted job offers by their junior year.”

Yep, just beebopping along about jobs and money and skills and then BAM — Have you heard of the CGMA? It has all the subtlety of a fart in an elevator.

Look. We all get it. The JofA is the "flagship publication" of the AICPA. The AICPA also created the CGMA, their latest and greatest non-CPA designation, so of course they're excited about it and are going to take every chance to mention it. The AICPA has made no bones about the truckloads of money they've spent promoting the CGMA even after they boasted about it being the most popular management accounting certification in the U.S. They've probably been sneaking CGMA subliminal messages into their press releases for months. 

We all accepted this for what was — run-of-the-mill shilling. But now with this latest development, the shilling has spiraled into unbridled browbeating and I, for one, won't stand for it. I mean, what's next? Dropping suggestions into the Excel tips section? You DO NOT want to be within miles of me if that hallowed ground of the JofA is sullied with CGMA stank.  

So just stop it, AICPA. We know you've got a designation to ram down our throats, but please avoid this bait and switch game. It's obscene.

[JofA]

Related articles

Talking Pigs Are Obviously More Effective Than Humans in Communicating the Importance of Saving Money

feed-the-pig2.jpgThe AICPA has been running the “Feed the Pig” campaign for some time and, until now, we’ve neglected to tell you how freaked out we are by a talking pig in a suit.
It what appears to be some kind of capitalist version of one of the pigs from Animal Farm, the AICPA has decided that getting through to the American People will take a very serious and well thought strategy. So obviously the strategy ended up being a well dressed and articulate pig.
More advertising genius, after the jump


When you think about it, this is most certainly the best approach, regardless of the biological manufacturing debate. A message from a human in a suit will obviously not appeal to anyone and a non-talking piggy bank will not get the point across clearly enough. Talking horses are nothing new and the thought of talking chickens was just too ridiculous.
So talking pigs it is. However, If we were the AICPA, we’d be a little concerned about spread of the H1N1 which could inadvertently confuse some into thinking that if you save money you will end up with swine flu.
If you’ve got your own ideas about how best to communicate to the masses in this campaign, submit them in the comments.

Your AICPA Dues at Work

stephen-colbert.jpgWe know you’re all worried about the financial regulation overhaul because it may just make your lives more of a living hell. PCAOB, IRS, state accountancy boards, etc. are bad enough but no, we could all be looking at more alphabet soup (in this case the Consumer Financial Protection Agency) in the name of political grandstanding.
Fear not. The bastions of accountant lobbying, the AICPA, is all over this like Barry Salzberg at a Rogaine convention.
Continued, after the jump

[AICPA Chairman, Bob] Harris argued that the proposed legislation creating the agency, the Consumer Financial Protection Act, was overly broad.
“The definition of ‘financial activity’ in the bill is so broad as to include many services that CPAs routinely provide to their clients in accordance with a very strict regulatory and oversight regime,” he said. “The bill would result in redundant regulation of CPAs and CPA firms that are already subject to appropriate and significant oversight by the IRS, Treasury, state boards of accountancy, and professional and ethical standards for the AICPA’s members.”

Sweet Jesus, Bob. We actually agree with you on this. The situation sounds oddly similar to the situation the brain trust in DC is trying to fix now. Too many regulators let the sketchy stuff fall between the cracks and now we’re in economic no man’s land. Add more
Who knew that there was common sense being shoveled around in the halls of Congress? The problem is, we’re certain the amount of bullshit being shoveled outweighs the common sense by an exponential margin.
AICPA Wants CPAs Exempted from Consumer Agency [Web CPA]