Is PwC Getting a Makeover?

This morning we received an anonymous tip pointing us to a URL that appears be a new look for PricewaterhouseCoopers. The image below is what is can be found over at brand.pwc.com.


It almost looks as if PwC is dropping the “PricewaterhouseCoopers” in favor of simply “PwC,” but that’s just us thinking out loud. If this is, in fact, a rebranding, we have a few questions:

1. When is going down? Just in time for the holidays?

2. Who voted on these Halloween colors? And why all lowercase letters?

3. Why no more PricewaterhouseCoopers? Too big of a mouthful for clients, spouses, kids, etc.?

PwC spokesman Kelly Howard declined to comment. But if you’ve got questions, comments, concerns, chapped hides and so on and so forth with regard to any of this, discuss below.

UPDATE: It’s our understanding that the branding will go “official” internally on Monday and be live October 4th (subject to change?) for the rest of us. Also, it sounds like “PricewaterhouseCoopers” will be used in some “certain cases.” The re-branding is apparently an attempt to create a more “consistent brand.” If you know more, get in touch.

UPDATE 2, September 15th: We’ve got it on good authority that TPTB rolled out the new look today, however it’s not entirely clear whether that’s due to us spoiling the surprise.

This morning we received an anonymous tip pointing us to a URL that appears be a new look for PricewaterhouseCoopers. The image below is what is can be found over at brand.pwc.com. It almost looks as if PwC is dropping the "PricewaterhouseCoopers" in favor of simply "PwC," but that's just us thinking out loud. If this is, in fact, a rebranding, we have a few questions: 1. When is going down? Just in time for the holidays? 2. Who voted on these Halloween colors? And why all lowercase letters? 3. Why no more PricewaterhouseCoopers? Too big of a mouthful for clients, spouses, kids, etc.? PwC spokesman Kelly Howard declined to comment. But if you've got questions, comments, concerns, chapped hides and so on and so forth with regard to any of this, discuss below.

UPDATE: It's our understanding that the branding will go "official" internally on Monday and be live October 4th (subject to change?) for the rest of us. Also, it sounds like "PricewaterhouseCoopers" will be used in some "certain cases." The re-branding is apparently an attempt to create a more "consistent brand." If you know more, get in touch.

UPDATE 2, September 15th: We've got it on good authority that TPTB rolled out the new look today, however it's not entirely clear whether that's due to us spoiling the surprise.

Have something to add to this story? Give us a shout by email, Twitter, or text/call the tipline at 202-505-8885. As always, all tips are anonymous.

Related articles

Layoff Watch ’20: PwC to Sever Ties with 5% of Its Workforce In Australia (UPDATE) PwC Limits Job Cuts to About 3%

[Updated on Aug. 3 with additional information.] PwC Australia CEO Tom Seymour said layoffs last month weren’t as large as anticipated—the firm let go of 250 PwCers instead of the 400 employees who had initially been targeted for involuntary departure by redeploying dozens of staff, according to the Australian Financial Review on Aug. 3: Mr […]

This Person Is Really Guzzling the PwC Kool-Aid

Saw this posted on Fishbowl a little bit ago, and I’m really hoping this is just a sarcastic PwCer having a little fun while working and not someone who believes all the tripe that comes out of management’s mouths:If you think this person isn’t being sarcastic and is trying to be a good soldier at […]