Is PwC Getting a Makeover?

This morning we received an anonymous tip pointing us to a URL that appears be a new look for PricewaterhouseCoopers. The image below is what is can be found over at brand.pwc.com.


It almost looks as if PwC is dropping the “PricewaterhouseCoopers” in favor of simply “PwC,” but that’s just us thinking out loud. If this is, in fact, a rebranding, we have a few questions:

1. When is going down? Just in time for the holidays?

2. Who voted on these Halloween colors? And why all lowercase letters?

3. Why no more PricewaterhouseCoopers? Too big of a mouthful for clients, spouses, kids, etc.?

PwC spokesman Kelly Howard declined to comment. But if you’ve got questions, comments, concerns, chapped hides and so on and so forth with regard to any of this, discuss below.

UPDATE: It’s our understanding that the branding will go “official” internally on Monday and be live October 4th (subject to change?) for the rest of us. Also, it sounds like “PricewaterhouseCoopers” will be used in some “certain cases.” The re-branding is apparently an attempt to create a more “consistent brand.” If you know more, get in touch.

UPDATE 2, September 15th: We’ve got it on good authority that TPTB rolled out the new look today, however it’s not entirely clear whether that’s due to us spoiling the surprise.

This morning we received an anonymous tip pointing us to a URL that appears be a new look for PricewaterhouseCoopers. The image below is what is can be found over at brand.pwc.com. It almost looks as if PwC is dropping the "PricewaterhouseCoopers" in favor of simply "PwC," but that's just us thinking out loud. If this is, in fact, a rebranding, we have a few questions: 1. When is going down? Just in time for the holidays? 2. Who voted on these Halloween colors? And why all lowercase letters? 3. Why no more PricewaterhouseCoopers? Too big of a mouthful for clients, spouses, kids, etc.? PwC spokesman Kelly Howard declined to comment. But if you've got questions, comments, concerns, chapped hides and so on and so forth with regard to any of this, discuss below.

UPDATE: It's our understanding that the branding will go "official" internally on Monday and be live October 4th (subject to change?) for the rest of us. Also, it sounds like "PricewaterhouseCoopers" will be used in some "certain cases." The re-branding is apparently an attempt to create a more "consistent brand." If you know more, get in touch.

UPDATE 2, September 15th: We've got it on good authority that TPTB rolled out the new look today, however it's not entirely clear whether that's due to us spoiling the surprise.

Related articles

Auditor Swap: Bubble Popped On EY’s Engagement with Sealed Air Corp.

Bubble Wrap maker Sealed Air Corp. disclosed in a securities filing earlier this week that it dumped EY as its external auditor and hired PwC, the Wall Street Journal reported yesterday. Now, EY losing an audit client isn’t all that shocking. According to Audit Anaytics’ recent analysis of auditor changes in the second quarter of […]