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Grant Thornton Survey: More Bank Execs Think the Economy Will Suck Less Eventually, Maybe

Posted on by Caleb Newquist

No! It’s true! Forty-five percent think things are going to be WAYYYY better in the next months, just in time for Christmaskuh!

That’s up from 24% in December ’09.

John Ziegelbauer, national managing partner of Grant Thornton’s Financial Institutions practice, testifies:

Bankers across the country are starting to become more optimistic about both the U.S. economy and their own local economy…Their optimism about the economy is spilling over into their own banks, with bankers reporting that they are also cautiously optimistic about the number of people they expect to hire in the coming months. Overall, it appears that bankers believe that the economy has finally turned a corner.

Except that 55% of those surveyed expect to be the same (i.e. sucks) or get worse and don’t forget, no one is hiring.

On with the jobless recovery!

Big jump in number of bank execs that expect the economy to improve in next six months [GT]

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Line Up For Your Own CPA.com Email Address Now!

We’re getting lots of great news out of the fall meeting of AICPA Governing Council in Phoenix, AZ – some of which includes the CPA exam – but this little interesting tidbit might actually be something some of you might want to get on.

CPA2Biz (an AICPA subsidiary) announced yesterday it will offer a CPA-branded email service for AICPA members beginning later this fall. Eligible AICPA members will be able to get an email in their own name that ends with the coveted cpa.com address, making it a much more professional alternative to those embarrassing Hotmail and Yahoo address some (allegedly) professional CPAs use for business purposes.

So, if Caleb were not merely an inactive CPA but an actual CPA, he’d be able to hook up caleb.newquist@cpa.com. He could then use this for everything from his private practice to his, uh, private practice (you know, like Craigslist or Match or whatever it is he does in his spare time when he’s not hitting on girls in the Whole Foods organic bulgur wheat section). Cool!


The benefits here are obvious. First, CPA is a powerful brand, and being able to identify yourself as such in your email address gives that extra bit of authority that you just don’t get from accountingdude2005@yahoo.com (I made that email address up, sorry if that actually belongs to anyone out there). It also makes your email address easier to remember for clients, who should hopefully know your name and at least know that you’re a CPA, making it easy for them to memorize your CPA-branded email address.

AICPA members can order basic email, or step up to a business-class offering that includes premier security, access and easy-to-use management tools. The product was announced at yesterday’s meeting of fall Council.

“This is going to be of significant value to sole practitioners because a majority of them are using consumer email services to conduct business,” said Erik Asgeirsson, president and CEO of CPA2Biz, the technology subsidiary of AICPA. “Additionally, members of larger firms, as well as those in business and industry, now have the opportunity to own a portable professional email account. Regardless of what firm you work for or which industry you represent, it can serve you throughout your career.”

Pricing and service details will be announced in coming weeks. The offering will be the first of many to be featured on CPA.com, the new firm services solutions hub for CPA2Biz.

Local Accountant Incorporates KPMG’s “Red Meat Is a Great Thank You” Strategy

Lewis Weinstein’s professional referral website was having trouble gaining traction. ReferralKey seemed like a good idea but unfortunately it wasn’t creating the buzz that he had hoped for.

Weinstein, a third-gen tax accountant, knew that there a few rewards that could relate to most people – religious types and vegetarians be damned – that could possibly help his website take off:

Weinstein, a serial entrepreneur and third-generation tax accountant in Needham, found that professionals using the site felt it just wasn’t helping them generate enough new business. “The common response was, ‘I thought you were gonna send me referrals,'” he says.

That’s where the steaks come in.

[…]

Users of the site can also upload their databases of clients and send out a message encouraging them to refer their friends and relatives to their trusty financial planner, for instance. “The site will track what happens as a result, and offer them an Omaha Steaks gift certificate, one from Callaway Golf, or one from L.L. Bean, for the new business that gets generated,” says Weinstein.

Sure golf stuff and LL Bean could be nice but Weinstein knows that few can resist the lure of sweet, sweet flesh during the dead of summer, thus he knew he had a winner on his hands. “Since [the red meat awards began], it has grown to just over 32,000 members. He raised a first round of about $1 million from individual investors to launch the site, and says he’s now hoping to raise a $3 million second round from venture capital firms.”

Now whether he stumbled upon this particular bit of heart disease generating ingenuity by way of KPMG is not clear, however since the House that Klynveld built has been tossing out the sirloins for a few years now, he can hardly be comfortable taking this idea as his own.

‘Thanks for the referral. Here’s your steak.’ [Boston Globe]

Friday Footnotes: KPMG’s Open Plan; Accountants’ Latest Worry; Vacation Time? | 5.15.20

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