A bookly tipster sent us the following:
Grant Thornton ads and tattoos aren't the issue — Has anyone else noticed that Grant Thornton's new slogan– An instinct for growth — is totally lifted from Nietzsche's The Anti-Christ: "Life itself appears to me as an instinct for growth, for survival, for the accumulation of forces, for power; whenever the will to power fails there is disaster." Now, the Marketing Braintrust that brought us those creepy teeth ads promising that public accountants "help their clients win" (Say what? Independence?) is too clueless to know about Nietzsche, and their $$ ad agency didn't think to Google the expression (or maybe they did?), but it seems a rather not-so-good message for an accounting firm to be associating themselves with the anti-christ or the will to power. Should anyone be lifting a great thinker's words (and thoughts) without giving the poor guy credit? Perhaps the Chipster is out to lunch? Skipped class the day they went over Nietzsche?