Not for being stellar bean counters though. No, RSM’s gold star is due to some brilliant minds in the marketing department that decided that an ad campaign featuring Natalie Gulbis might be a good idea.
“The power of being understood” rolled out in today’s print version of the Wall St. Journal and will be followed by “a series of online, print and radio executions” according to the firm’s press release.
All we can say is, “What the hell took you so long?” We’ll give RSM credit for coming to their senses.
Natalie is Understood [RSM McGladrey]