August 22, 2018

This EY Shilling Is Brought to You By Forbes

Forbes — corporate shilling factory and low-grade financial "journalism" disguised as a magazine for rich people — has a new writer. Yes they already have 10,000 bloggers on every subject known to man but they added another. Only it's not a writer, it's a firm and it's not journalism, it's EY corporate speak.

Forbes explains its BrandVoice™ (that's their ™, not ours) as "an integrated and by-invitation content-sharing platform that enables marketers to join the conversation with their own narrative and expertise." So, basically, pay us money, shill as hard as you want, and be like "hey guys, we're in Forbes!"

In EYVoice, EY Contributor posts about Millennials. How many EY has, how EY caters to them, how many of them are managers and senior managers at EY. EY Contributor sure likes talking about EY, but that's to be expected when EY takes out a 580 word ad. Man, this is only 580 words? Maybe it's the massive font or the authoritative bullet points but it feels longer than that.

This particular article is allegedly written by EY Global Diversity & Inclusiveness Officer Karyn Twaronite, because no one is going to think EY Contributor is trustworthy but that lady sounds like she has a most legit title so this we can trust, right?

Let's see what this is all about:

Millennials. Gen Y. Names for this generation may vary, but its impact is clear: Gen Y has entered the workforce and is rapidly rising toward leadership.

Today, we are managing a truly multigenerational workforce comprising not only Gen Y, but Gen X and baby boomers too. As three generations converge, a unique workplace dynamic has emerged.

To help quantify these management shifts and provide context for managing the workplace generational mix, EY surveyed more than 1,200 US cross-company professionals with a close eye on millennial managers.

SWEET! Another survey! I bet this one will be so much more insightful than the last 100 surveys I've read this year.

Gen Y (ages 18 to 32 in our study, with Gen X defined as ages 33 to 48 and baby boomers ages 49 to 67) is expected to account for more than one-third of the US workforce this year. At EY, we’re tracking ahead of the trend in the Americas.

  • 59% of EY managers are Gen Y, as are 18% of our senior managers.
  • We’ve even seen the first millennials elected to the EY partnership.

This proves that management is no longer a destination they hope to reach “someday.” They’ve arrived. And they are standing side by side with Gen X.

I could have sworn I read a survey recently that said Millennials don't give a Rainbow Brite about reaching management level but maybe I'm getting my surveys mixed up.

And then there's this:

The EY study also debunks allegations of “ambition gaps” among women and millennials:

  • Women (8%) and men (7%) nearly equally valued promotions across all generations.
  • Gen Y women (16%) valued them the most, followed by Gen Y men (10%).
  • Gen Y respondents were significantly more likely to prefer promotions (13%) than Gen X (5%) and boomers (4%).

Less than 10% of all individuals value promotions? THAT'S your story, EY, not this fellatious rambling about how you promote people in their 30s to manager (I mean duh, who else is going to be a manager?).

We anticipate EY will continue to provide high quality advertising content about EY in that space.

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Layoff Watch ’10: Ernst & Young January Edition

Confused doesn’t even begin to describe what were feeling. We are hearing tons of rumors about layoffs in the Ernstiverse this week.

We’ve heard rumors from Denver to the East-Central (fka North-Central) and New York FSO. This includes both client serving professionals and support staff. We have already confirmed that two admins were let go earlier this week in New York.

The timing is especially strange since, you know, it’s January and in some offices the mandatory hours have already rolled out. Even if it were only support staff being let go, the timing is still unheard of. Why wait until January to let people go when having cuts in November? Maybe it’s just us but if we had survived that November cut, we would have thought that our job would be safe until at least the spring.
And since the roundtables seem to be SOP you wouldn’t think they would be anything to worry about but they definitely have people talking and wondering what will go down.

So far, Ernst & Young has not responded to our request for comment.
If you hear anything about your office get in touch in with us and discuss in the comments.

E&Y’s Entrepreneur of the Year Award Just Got a Little More Prestigious

Jim Turley3.jpgFrom what we can tell, the Ernst & Young Entrepreneur of the Year award is a BFD. If the other Big 4 have their own versions of this award, we sure haven’t heard of them.
And even if Deloitte were to start handing out the Uncle Dangle Vigilante of the Year award, it would pale in comparison to the EYEY because, now, a past winner is going to be on The Real Housewives of New York City.
Jennifer Gilbert won her EYEY in 1998 for her business, Save the Date, “A dedicated force of event planners who are in tune with the constantly evolving world of corporate events.” She’s even in the EYEY Hall of Fame. Jesus, this thing has a HoF?
J Dawg has to be bursting over this. Shamelessly up on his desk fist pumping, Tiger Woods style. A soon-to-be reality TV star that, God willing, will name drop E&Y every chance she gets on cable would be the best thing that ever happened to the firm. Sorry, NASCAR HoF.
The Real Housewives of New York Adds a Second New Non-Housewife [Gawker]