July 17, 2018

Don’t Forget, McGladrey Will Be RSM on Monday

Earlier this year, McGladrey announced that they would be dropping the "McGladrey" from their name and adding "RSM." The new initials goes official on Monday across the globe so I imagine many partners will fling soon-to-be-obsolete letterhead in their hearths this weekend, watching with a mixture of pain and longing as the paper turns to ash. 

Or not. If you've been reading Going Concern for awhile you know that we've enjoyed covering the firm's personality disorder over the years. Back in 2012, we really thought the move to "McGladrey"  would be in the end of it. At the time, CEO Joe Adams said, "This change represents the last stage in our transition process to a single partner-owned CPA firm." I guess you can interpret that a number of different ways, but I think most people would think, "Okay, good. That's over."

Obviously I'm not a partner at McGladrey, but if I was, I'm not sure how I'd feel about all this branding chaos. It would probably fall somewhere on the range of "Uneasy" and "Nonplussed." Clients spook easily, so every time they hear about a branding change or whatever, they ask about it and then you either A) relay the talking points which are, of course, nonsense; or B) shrug and say, "It is what it is," because I imagine lots of McGladrey partner articulate themselves that way.

All I'm saying is, for the sake of all the dutiful McGladrey/RSM partner and employees out there, hopefully this marks the end of your firm's quest to find an identity. Seems like it'd be a distraction to go through this every 2-3 years, especially if someone insists on serving a mystery drink.     

McGladrey, we hardly knew thee:
McGladrey Latest Accounting Firm to Say, "Screw It, Let's Just Go By Our Initials"
Thank God, This McGladrey Rebranding Thing Might Really Be Over Now
 

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Firms Sponsoring Golfers – An Analysis

Accounting firms don’t do much advertising. It’s got something to do with ethics and since the CPA exam is ancient history for some we can’t talk specifics.
Firms do like to sponsor stuff related to golf. Tournaments, players, etc. One recipient of accounting firm cash has been widely followed here but now we recently discovered another firm sponsoree that, we feel, may rouse as loyal of a following as Phil.
natalie.jpgThis is Natalie Gulbis who is sponsored by RSM McGladrey.
Natalie works with RSM in partnering with the Special Olympics Golf Program and will be a contributor to RSM’s new golf blog.
We’re not really into golf so we can’t really debate who has a better game or who garners better exposure for their sponsor so, after the jump, we’ve presented a more superficial analysis:


phil-mickelson.jpgnatatlie 2.jpg
We admit that we know nothing about promotion or advertising but if you’ve got opinions on which firm seems to have found the better golfer to sponsor, discuss in the comments.

McGladrey & Pullen Might Want to Think This Whole Divorce Thing Over

gulbis3.jpgThe accounting firm soap opera between McGladrey & Pullen and RSM McGladrey continues as RSM has filed notice terminating the two firms’ agreement and, under no circumstances, will they allow M&P to come crawling back to them without RSM’s involvement.
This was all included in a filing with the SEC, made by H&R Block, who is obviously the pimp in this whole love triangle.
Personally, M&P should probably consider going back to RSM’s sorry ass just to take advantage of the Natalie Gulbis exposure.
Judging by the firm’s response to our earlier mistake, they won’t be listening to us. Poor thing is caught in middle of this whole mess. Natalie, if you ever need to talk, don’t hesitate.
RSM McGladrey wants say in any reconciliation with McGladrey & Pullen [KCBJ]