Doing It Wrong Twitter Case Study: The Idiot Who Accidentally Talks Sh*t on His Client’s Twitter Feed and Causes 20 People to Lose Their Jobs

Important lesson for any Big 4, et al. Twitter captains out there:

A Chrysler contractor who posted an obscene tweet on the Chrysler brand’s official account says he’s sorry his four-letter flub has cost 20 people their jobs.

Scott Bartosiewicz’s Twitter posting from last week read: “I find it ironic that Detroit is known as the (hash)motorcity and yet no one here knows how to (expletive) drive.” It was meant to appear on his personal account, but Bartosiewicz mistakenly sent it to the Chrysler brand’s feed while he was stuck in traffic on Interstate 696.

The error resulted in the 28-year-old Ferndale resident’s dismissal and contributed to Chrysler’s decision not to renew its contract with Bartosiewicz’s employer, New Media Strategies, a Virginia-based marketing firm that now is putting about 20 local employees out of work.

It’ll be a miracle if this guy sees this year’s Final Four.

Man fired over obscene Chrysler tweet apologizes [AJC]

Important lesson for any Big 4, et al. Twitter captains out there:

A Chrysler contractor who posted an obscene tweet on the Chrysler brand’s official account says he’s sorry his four-letter flub has cost 20 people their jobs.

Scott Bartosiewicz’s Twitter posting from last week read: “I find it ironic that Detroit is known as the (hash)motorcity and yet no one here knows how to (expletive) drive.” It was meant to appear on his personal account, but Bartosiewicz mistakenly sent it to the Chrysler brand’s feed while he was stuck in traffic on Interstate 696.

The error resulted in the 28-year-old Ferndale resident’s dismissal and contributed to Chrysler’s decision not to renew its contract with Bartosiewicz’s employer, New Media Strategies, a Virginia-based marketing firm that now is putting about 20 local employees out of work.

It’ll be a miracle if this guy sees this year’s Final Four.

Man fired over obscene Chrysler tweet apologizes [AJC]

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