As a former writer and editor for a national horticulture trade magazine, my interest was piqued when I came across the June 19 press release, “Deloitte Digital Launches New Deloitte Greenhouse Experience for Enterprise Clients.”
I thought maybe Deloitte was cultivating a new variety of, say, Chlorophytum comosum (spider plant) with the cultivar name ‘Punit Renjen’ that its clients could care for in their offices or cubicles.
Boy, am I dumb:
Deloitte Digital today announced a new Deloitte Greenhouse experience to help brands ideate, prototype and break through complex business issues using emerging technology. The new workshop offering builds upon the recent launch of Innovation Studios, a state-of-the-art facility on the Sony Pictures Studios lot established in collaboration with Deloitte Digital, Dell Technologies and Intel Corporation. The Deloitte Greenhouse experience combines significant centers of strength across entertainment, technology and business strategy and process, helping Innovation Studios to create transformative storytelling at scale.
The release goes on to say that the new Deloitte Greenhouse experience “takes clients through a one- to two-day interactive session to custom design breakthrough content and experience solutions that drive business impact and includes a behind-the-scenes look at Innovation Studios.”
It says nothing about propagating new plants from root cuttings or positioning and regulating greenhouse irrigation systems to water plants.
Oh well, maybe Mark Weinberger will have a state-of-the-art EY greenhouse facility built sometime down the road.