When we saw the BDO rebranding story this week we were perplexed because we told you about this new effort to popularize the Global 6 in OCTOBER.
Come to find out that 2010 will mark the 100th birthday of BDO Seidman so there was no rush to change the name back on October 1 with the less-special firms because A) all the firm’s clients were already calling them ‘BDO’ and the change wasn’t really ness, and B) they couldn’t cancel all the festivities they had planned:
“The adoption of the single ‘BDO’ brand name reinforces our commitment to the BDO international network, even as we celebrate our firm’s centennial here in the United States,” said BDO (U.S.) CEO Jack Weisbaum in a statement. He acknowledged that many of the firm’s clients have been referring to the firm as BDO for years anyway.
BDO plans to conduct a year-long celebration of the firm’s founding by Maximillian L. Seidman in 1910, including historical podcasts on the firm’s intranet, a centennial video tracking the firm’s progress over the past century, and celebrations at the BDO Biennial and BDO Partner Meetings in November.
Gosh that does sound fun. We totally get it now.
Plus, the American firm still has to figure out how to pay $521 million to Banco Espirito. Going out at an even 100 years would put a nice cap on things.
BDO Seidman Rebrands as ‘BDO’ [Web CPA]