• Firms

    Thriveal Has Started an Incubator Just for New Accounting Firms

    By | June 22, 2015

    By now, you've probably heard of Thriveal, Jason Blumer's network of accounting firms that hopes to change the profession with its unconventional ideas. One of the more unconventional things the group has created is the Thriveal Lab — a hub of experimentation for its members, directed by Adrian Simmons — that released its first report earlier this year.

    And now, Thriveal has announced the launch of an incubator for accounting entrepreneurs, the first of its kind that we're aware of. Anyone thinking of starting a firm or has started a firm in the past 12 months is eligible to apply. If you're accepted, here's what you can expect:

    Participants will be led through an Intensive Strategic Plan Build of their firm in the first 60 days, and will then transition into the execution and related coursework around the Strategic Plan they have built. The Incubator will end with required participation in an online Incubator Community, with graduation scheduled for July of 2016.

    Blumer, Ron Baker, Tim Williams and others will serve as mentors to incubator participants. In other words, if you love the billable hour, you probably won't get in. But, hey, you never know.

    For anyone who enjoys public accounting but is sick compensation seasons and don't find the current crop of small firms interesting, this might be the ticket to starting a firm. The deadline for applications is this Friday, June 26th.


    • Another exKPMGer

      If Ron Baker is involved you know it’s a made up sham.

    • Smack That

      You forgot to put “Sponsored Post” at the top.

    • Yuckountant

      Maybe I’m pessimistic or naive but I can’t imagine this program that sounds like it has you “develop and execute a strategic plan” really adding that much value. It kind of just sounds like you’re signing up to be research material. And paying for it…

    • SouthernCPA

      So is this free advertising or paid advertising?

    • TurtlyEnough

      Personally, I don’t understand why the whole Thriveal deal seems to be so resisted around here. Maybe I missed something or haven’t looked into it enough. I think it is interesting that they are trying something a little different with the industry and are having some fun with it.

      That said, I’ll never be a part of it because if I did ever venture out on my own it wouldn’t be to do more accounting work. But if I did have a small shop, their approach might make things a little more interesting/tolerable.

      • SouthernCPA

        I have no problems with their basic ideas. Innovation is not at all a bad thing. I think what you call fun, I call goofy, but whatever.

        The issues I have are:

        1) I have an issue with individuals who act like they have created some great organic organization, when in reality, they took an existing firm and book of business left to them by their parents and remade it. I’m happy that they are successful, but for them to claim they have experience starting a new firm, or can help you start a new firm, is pretty fraudulent. Scoring a home run and scoring a run when you are born on third base are not the same thing. This organization is not the only group that suffers from this problem.

        2) Doing things differently is great. Doing things differently, then telling the rest of the CPA world that they are all incorrect and will become unprofitable and eventually go out of business, is stupid and offensive.

        Thriveal, Ron Baker, etc are like the Republican Party. They have some good ideas, but the way they present themselves and those ideas overshadow the ideas themselves.

        They say they want to start a revolution… you don’t start a revolution by annoying and insulting 99 percent of your countrymen. =)

        • Smack That

          Well said, SouthernCPA. Every time anyone affiliated with this particular group comes on and touts Thriveal, it just gets weird. I think they are a bit disingenuous, mostly because of #1, and they really rub me the wrong way, due to #2.

    • Reasonable Assurance’s Broseph

      My Broseph, Reasonable Assurance, is going to go crazy on this post!

    • SouthernCPA

      I went and read the app. An organization that is supposed to be virtual and forward thinking, and they can’t even set up their app to allow for saving of an application? Weak? application.V