Article image is a still from Armanino’s 2019 recruiting video ‘The Perfect Taco’. Armanino is […]
Tag: Marketing
EY U.S. Chair Kelly Grier Is Super Excited About EY’s Super Bowl Ad, You Guys
All those employees sent packing last September and October and going to unlimited PTO must […]
Layoff Watch ’20: About 40 People In KPMG’s Marketing Department Got Some Bad News to Start the Week
In addition to the 350 or so people who we were told lost their jobs […]
Here’s a Cringeworthy Coopers & Lybrand Super Bowl Ad From 1993
Super Bowl ads usually fall into one of five categories: ones that make you laugh, […]
Here’s the Extended Version of the Horrible TurboTax Ad You’ll See During the Super Bowl
$5.6 million. That’s how much it costs for a 30-second advertisement to air on Fox […]
4 Ideas to Help Accounting Firms Improve Their Marketing
Previously on Going Concern, I wrote a post called "Why Accountants Suck at Marketing." As […]
Why Accountants Suck at Marketing
Ed. note: Today we welcome Blake Oliver as a contributor to Going Concern. We interviewed […]
Accounting Firms Have One Use for Marketing
A recent survey found that 75% accounting firms consider revenue growth to be, "the primary […]
Deloitte Reveals the Secrets Behind the Life at Deloitte Twitter Account
How many times have we wistfully wondered "there is no way this can be a […]
What Accounting Firm Logos Say About Those Firms
I was screwing around on Pinterest earlier today because it's a slow Friday (and a […]
The AICPA’s Latest Marketing Tactic is to Make Themselves as Indispensable as Basic Hygiene
What's this, now? Make must-have connections. Let's just get this out the way first, […]
Looks Like Grant Thornton’s Much-Beloved Chief Marketing Officer is Out
We're guessing everyone who cares already knows. But just in case, here is the most […]