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Going Concern March Madness Upset Alert: 3 of the Big 4 Under Pressure

We’ve got lots of Cinderellas in our midst friends. With 12 hours of voting to go in the first-ever Going Concern March Madness: Coolest Accounting Firm (“GCMMCAF”) bracket, Ernst & Young, Deloitte and KPMG are all in danger of being upset by BKD, Rothstein Kass and Crowe Horwath respectively.


As you no doubt noticed, #1 seed PwC is cruising along in their match-up with Reznick Group but aside from that, how is it that we could have such a dancity accounting firm bracket dance? Glad you asked because the consummate GC commenter, Another exKPMGer, has a theory:

I would wager serious money the cause for this is that the people who work for the other 3 firms, for the most part, didn’t vote for their own firm because they know their jobs are bullshit and want to give no sign of submission to their firm. Whereas the folks from PwC couldn’t click on themselves fast enough to prove how awesome they are. I hear they’re installing mirrors in every cubicle with the words etched at the bottom “PwC is AWESOME” so that you can stare at yourself all day and think about the awesomeness that you’re a part of.

There doesn’t appear to be any empirical evidence to support the theory at this time but supporters and debunkers are welcome to comment at the validity of this statement. And of course if you haven’t voted, jump over to the original post and get on this.

Presenting Going Concern March Madness: The Coolest Accounting Firm

Now that the Sweet Sixteen is set, the general consensus here at Going Concern is to take advantage of the combination of March Madness and the plight of busy season. Accordingly, we bring you the first ever edition of GC March Madness: Coolest Accounting Firm. Inspired by our sister from another mister, ATL, we’ve decided that we’re looking to the GC readers to determining which accounting firm is the coolest of the cool by way of a democratic process but utilizing the seasonally appropriate method of a bracket. We opted with the prestige rankings determined by Vault to determine the seeds because…well, Vault has a prestige ranking and if we tried to come with a similar list ourselves, there would be rampant speculation of bias that we’re not prepared to address (plus we’re pulling this together on fairly short notice). If you don’t like your firm’s seed – or your firm is shut out of the tournament altogether – we suggest you speak up in next year’s Vault rankings.

Now, then. On with the bracket.


Obviously there are many compelling narratives here. Will the Big 4 be the Final 4? Will Rothstein Kass surprise everyone like they did in the premiere Vault Ranking? If McGladrey is victorious will they celebrate with punch and cake? So get your vote on and leave your thoughts on the match-ups or each firm’s chances (please consult your local bookie for actually odds) in the comments. And naturally, we’re rooting for underdogs in every single match-up (we’re looking straight at you, Reznick and BKD people)

The vote launched at 6 am this morning and it will close promptly at 11:59 pm ET on Tuesday. We’ll then update you with the winners at some point on Wednesday and then launch voting for the next round and so on and so forth. Voting for each match-up appears on the following pages. And don’t even think of skipping the match-ups that don’t involve your firm; A) that makes you a loser and B) you’re clearly working too hard.

Let’s get to the voting, shall we?

Starting with PwC vs. Reznick Group.

Next up is unfounded rumored GT merger partner Moss Adams and perpetual Fortune lister, Plante & Moran.

Moving on to aforementioned GT vs. CG.

Klynveld v. Crowe

The most interesting accounting firm in the world vs. the firm now known as EisnerAmper.

#1 in size taking on the up-and-comer.

Mickey G’s up against Julius H. Cohn

Finally we’ve got Lehman Brothers’s auditor vs. BKD.

ESPN’s Website Deemed Not Crucial for Ernst & Young’s Non-Monetary NCAA Bracket Competition

Perhaps circumstances have changed but as of yesterday, access to the most popular and comprehensive coverage on the web will not be allowed.


Which is unfortunate since some offices appear to be supportive of some bracketing.

Are you ready for March Madness?

As part of _______________ into spring campaign, it’s time to join the festivities during the 2011 NCAA Basketball Tournament. The “Madness” begins today with a non-monetary NCAA Tournament bracket competition. Everyone in the ___________ office can submit an online Tournament bracket. At the end of the Tournament, the person from each service line who picks the most winning teams will receive _____________________ (and bragging rights!).

You must complete your Tournament bracket before Thursday, March 17 __________________. Expand the section below for instructions on how to submit a bracket under your service line. During the Tournament, which concludes with the championship game on April 4, you can visit your group’s page and see how your bracket is performing compared with your service line colleagues’ brackets. If you have any questions, please contact ____________________________

Not exactly sure how you guys feel about a non-monetary competition but as far as strategy goes, since we’ve already given you access to the best strategy you can find. Of course some people are enjoying this immensely.