Mainly because they can't, legally.
What exactly do you think "settlement" means?
Oooh, that $500,000 is *really* going to hurt. Not.
According to the firms, that is.
Cue someone blaming Obama for this.
Contrary to what your professors tell you, you do have other options
Good to know for you underachievers out there...
...and you'll never guess which firm was left out!
Time to pull it out and compare once again.
In the UK, that is.