Brand is one of those business concepts that everyone knows about but few understand. When people talk about the Apple BRAND every murmurs approvement and nods as if to say, "That's a strong brand!" but they'd have a hard time explaining why.
Maybe you've noticed, but there are a few things that grind the AICPA's gears:
Over the last few years, we've watched the AICPA and CIMA hamfist the CGMA into our lives.
A friend of GC forwarded us the AICPA News Update from this morning noting the subject line:
Barry wants you.
You wanna get nuts?! Come on, let's get nuts!
Ever since the CGMA hit the scene, we've all been subjected to the campaign blitz by the AICPA and CIMA to convince everyone that the CGMA is the fairest management accounting credential in all the land.
Back in October, we discussed whether the CPA exam would ever become an optional within CPA firms.