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Here’s the New EY Logo and Tagline You’ve All Been Waiting For

Posted on by Caleb Newquist

We received a few messages with images over the weekend and there has been little reaction so far, other than "not really digging it."

Personally, I'm a fan of brevity and seeing how PwC's big makeover was shocking, EY seems to have made things more sleek without drastically changing their look.

We're soliciting feedback from some of our sources at EY but in the meantime, consider this post to be your thread for commenting on the new look, tagline, etc. If you're looking for more insight into the what/why/how of the new EY, refer to our post from last Thursday.  

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Can the Month of March Get Worse for Ernst & Young?

Today in non-Lehman Brothers Ernst & Young news, the firm has been sued by a liquidator in Luxembourg just a few weeks after a Lux court ruled that individual investors couldn’t bring suits against UBS and E&Y. The suit seeks over $400 million in damages against the two firms. The Iriving Picard de Lux is Alain Rukavina, who filed the suit today.

BBW reports that “Rukavina is one of two liquidators who in December sued UBS and Ernst & Young over Access International Advisors LLC’s LuxAlpha Sicav-American Selection Fund, which once had $1.4 billion in net assets.”


A UBS spokesperson stated that this development was not unexpected and we’re sure that E&Y isn’t yawning at this news, chalking it up to fairly typical Monday.

So in case you’ve been in a coma for the last week or so, you’re probably aware that JT and Co. haven’t had such a great March. Anyone got ideas for how they turn all these frowns upside downs? Do Canadian Tuxedos become standard dress code M – F? Does Jimbo send everyone a complimentary pair of Timberlands? An E&Y Hitler video to lighten the mood? Suggestions are welcome.

UBS, Ernst & Young Sued by Madoff-Fund Liquidators [Bloomberg BusinessWeek]