Grant Thornton recently became a multi-year sponsor of the Charlotte Hornets basketball team. The deal will afford them several perks including "leasing a suite at Time Warner Cable Arena, advertising courtside and putting the firm’s name on a private club near the home locker room."
It's a great deal for GT; a sports franchise — owned by Michael Jordan! — plastering your name all over the place and providing you with access to the local movers, shakers, dealbreakers, high-end escort services, etc. etc. all in the name of a "strategic partnership."
Grant Thornton CEO Mike McGuire calls Charlotte home and was instrumental to the deal, according to the report in the Charlotte Business Journal. But it isn't the first time M-squared has landed a big sports sponsorship. The Purple Rose of Chicago also boasts the hometown baseball team:
McGuire and Wedding said the value of the Hornets sponsorship ranks among the firm’s largest sports investments. Grant Thornton became a Chicago Cubs sponsor in 2015, just in time for the team’s unexpected run to the National League Championship Series. The firm also has a suite at the NHL’s Chicago Blackhawks arena.
McGuire said he hopes to see a repeat of the Cubs’ season with the NBA team. “We told Fred (Whitfield), we just got involved at Wrigley Field, look what happened to the Cubs. We just got involved with the Hornets, so we’re hoping for good things.”
Yes! Look what happened — everyone got their hopes up only to have them crushed in humiliating fashion and continue a long history of losing. Just think, you could be next, New York Mets!