• Big 4

    The EY Rebranding Has Gotten More Exposure Than It Bargained For (Slightly NSFW)

    By | July 3, 2013

    It's been an exciting week at EY, what with the rebranding, tagline, Vision 2020 a new CEO and all. It marks the culmination of a lot of hard work on the part of marketing, communications, leadership, web designers, programmers, and countless other professionals to get to this moment.

    And it appears that at no point in time, anyone bothered to do a Google Image search of  "EY." We have received several tips alerting us to the results of a Google Image search for "EY" and the results are, well, unexpected. It's really, really, really too bad the "Quality in Everything We Do" tagline has been dropped.

    You can take a gander of results on the next page, but only if you're okay with NSFW-ish images. 

    As you can see below, the new logo doesn't come up at all! That's really disappointing! The more the new logo gets used, the more I'm sure it will turn up. Even the Google bots need a little bit of time to get acclimated to things.

    But as you can also see, there are some very shirtless young men in the results. They are models that are featured in the magazine EY! It was launched in 2008 and according to LondonLovesBusiness:

    [F]eatures young male models from around the world, with a focus on the “energy, power and vitality of young men”. EY!’s latest edition concentrated on youths from Brazil, with previous copies have honed in on the UK and Argentina (redubbed “Argenteena”). 

    So, while is kind of unfortunate for EY[no exclamation point] really, it's not the end of the world as the images are pretty tame (again NSFW-ish, if you're offended by mostly naked young men) and EY is enthusiastically supportive of the LGBT community. 

    Still, it's probably a little embarrassing for the firm that images do appear whenever some Googles their name.

    We contacted a firm spokesperson about the situation and haven't heard back yet. We'll keep you updated.

     

    • Babikaz

      LOL.

      • Caleb Newquist

        In this story’s case, I’ll allow it.

    • EY!

      hot, wet, earnest and young men. bending over and grabbing their ankles.
      yep, sounds about right.

      • cool story brah

        Oooh golly gee, I’ll bring the KY Jelly and play catcher!

        • blah

          you mean, EY Jelly

    • WhoopsieDaisy

      Perhaps next time you guys shouldn’t abbreviate NOT SAFE FOR WORK for those of us who were not hip on the lingo. Thanks!

      • WhoopsieWhat?

        Perhaps next time you should crawl out from under the rock you’ve been living beneath and join the rest of us in 2013.

        • guest

          or use google to find out what NSFW means

        • WhoopsieDaisy

          It’s okay everyone at my work is actually really into that stuff so nobody was offended, they were just mad I closed out of it.

          • thanksEY

            you work at EY, too?

    • Guest

      See Boy Scouts, this is being inclusive!!

    • EYUVA

      From thought to finish

    • Troll
      • Snarks-o-lot

        The Dos Equis Guy? Thanks for reminding me what 2010 was like!

        • Troll

          Someone clearly doesn’t Reddit.

    • AA

      PlasticTurd.com has given one of its rare awards to EY: http://plasticturd.com/blog/2013/07/13/pornographey/

      Hey !! Go boys !!