• Firms

    Don’t Forget, McGladrey Will Be RSM on Monday

    By | October 23, 2015

    Earlier this year, McGladrey announced that they would be dropping the "McGladrey" from their name and adding "RSM." The new initials goes official on Monday across the globe so I imagine many partners will fling soon-to-be-obsolete letterhead in their hearths this weekend, watching with a mixture of pain and longing as the paper turns to ash. 

    Or not. If you've been reading Going Concern for awhile you know that we've enjoyed covering the firm's personality disorder over the years. Back in 2012, we really thought the move to "McGladrey"  would be in the end of it. At the time, CEO Joe Adams said, "This change represents the last stage in our transition process to a single partner-owned CPA firm." I guess you can interpret that a number of different ways, but I think most people would think, "Okay, good. That's over."

    Obviously I'm not a partner at McGladrey, but if I was, I'm not sure how I'd feel about all this branding chaos. It would probably fall somewhere on the range of "Uneasy" and "Nonplussed." Clients spook easily, so every time they hear about a branding change or whatever, they ask about it and then you either A) relay the talking points which are, of course, nonsense; or B) shrug and say, "It is what it is," because I imagine lots of McGladrey partner articulate themselves that way.

    All I'm saying is, for the sake of all the dutiful McGladrey/RSM partner and employees out there, hopefully this marks the end of your firm's quest to find an identity. Seems like it'd be a distraction to go through this every 2-3 years, especially if someone insists on serving a mystery drink.     

    McGladrey, we hardly knew thee:
    McGladrey Latest Accounting Firm to Say, "Screw It, Let's Just Go By Our Initials"
    Thank God, This McGladrey Rebranding Thing Might Really Be Over Now

    • Smack That

      so, in 2018, it’ll be McGladrey RSM?

      • dumpus

        or RSMKPMG

        • LikeABoss

          KPRSMG rolls more easily off the tongue.

    • Chipman69

      What a DYNAMIC name change…NOT!!! What does RSM stand for… Ridiculously Sad Masturbators?!?!?!? Maybe they should focus on developing an INSTINCT FOR GROWTH so they can penetrate new CHOSEN MARKETS with their WHOLE SELVES rather than go through another name change!!!!!

      • Scharfinator

        Never change, Chipman, never change.

      • FartDude

        That’s good. But I’m still waiting for the BDO merger (BDSM!)

      • C2C

        Hmmm…working for Grant Thornton, eh?

        • kissmyirish

          Are you fucking new here bro?

    • D’Angelo

      Ira B. McGladrey must be rolling in his grave.

    • Dick

      Check out the new website http://www.rms.com pretty cool

      • FartDude

        i am so not clicking that.

    • AccountingJedi

      Unless of course you’re in North Carolina then it will still be McGladrey. The name change hasn’t been approved yet.

    • The Horniest Partner

      I am confused, I thought McGladrey was a 1040/instant refund shop, a division of HR Block?

    • sludgemonkey

      Who will get all of Zack Johnson’s old shirts?

    • Dick

      Only these idiots would be proud of being “seventh largest”. How fucking lame. That is like the sixth loser. That is like getting a participation trophy at your kids soccer game and putting on the mantel. Nobody other than you gives a shit because it is meaningless.