Actually, it's just for the kids.
Ernst & Young LLP, a global professional services firm, will be the Presenting Sponsor of a Guinness World Records attempt by local area elementary school students to make history with the "Longest Lemonade Stand."
The record-setting attempt will be made Saturday, August 20, National Lemonade Day, in Beverly Park in Beverly Hills, Michigan, with proceeds going to support local school initiatives. The Longest Lemonade Stand record attempt includes an age-appropriate curriculum specifically designed to use the lemonade stand concept to teach kids basic business principles.
The students have already sold nearly 300 individual stand "kits" to families representing 16 area public, private and parochial schools. Participating families will bring their individually decorated stand sections to the park on event day to create the 1,200-foot-long stand required for the Guinness World Record!
Considering the fact that it's not uncommon for local authorities to take a no tolerance stance on non-compliant stands, I hope Ernst & Young has informed participants that attention to detail is very important in business.