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The PwC Hottie Scandal: A Female Perspective

Posted on November 13, 2010 by Adrienne Gonzalez

Caleb likes to turn to me for all matters female-related (pay, the work-life lie, etc), so he asked if I would skip my CPA exam column today – since none of you sent me any questions to answer anyway – and give my opinion on the stupid PwC Ireland dbags who spread around pics of hotties.

“Sure,” I said, sharpening my claws.


First, have we NOT told you people over and over again DON’T USE WORK EMAIL FOR DEBAUCHERY AND GENERAL ASSHATTERY?! Speaking only for myself, I have specifically written here and on JDA at least a bazillion or more times warning of the dangers of sloppy conduct in a manner completely traceable by management, colleagues and clients.

What is it going to take to get this through your heads? I remind all of you that after Enron blew up every single email was made public by the Justice Department (and if you’re bored, you can search through said emails here but I warn you, some are gross and graphic even to me) so don’t think what you do on the company PP&E is limited to whomever you copy on your piggish emails.

And remember, with snitches everywhere, everyone has our email address and as obviously demonstrated by this whole PwC hottie email being sent to us first, chances are if you’re acting like an ass we’re going to find out and embarrass you. Call it our way of continuing to protect the public interest even though Caleb is retired from the profession and I am but an enthusiastic outsider without a CPA.

Second, I really don’t care if pigs decide to rank women in their office by hotness but if you’re going to do it, man up and attach cockshots so the girls can do their own ranking. You know, in the interest of fairness. If you’re not willing to apply the same sick standard to your own goods while contemplating the goods of your coworkers, leave the immature ranking to the bar and not extensive email chains. Seriously. If any of the PwC Hottie perps care to redeem themselves, cockshots may be addressed directly to me here. If I don’t receive any, I’ll assume that’s because you all are a bunch of shrunken cowards who aren’t getting any anyway.

Last but not least, don’t you guys have anything better to do? Seriously. This level of creepiness is just one level above stalking, frankly, and it is both disturbing and hilarious that these three PwC Ireland associates have absolutely nothing better to do than play Hot or Not on company time using company email. Can’t you just watch porn like SEC employees or play constant solitaire like normal folk wasting company time?

Sick. Entertaining and not all that offensive, just sick. I cannot speak for the rest of the female race and only for myself but I’m pretty sure many of them would also feel these idiots can possibly redeem themselves with cockshots. Commence to repentance, losers.

Posted in PwCTagged Control Yourselves, Inappropriate use of email, PwC, PwC Email Hottiegate, Sexual harassment

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It’s been just over a week since we broke the story on PwC’s rebranding. Now that everyone else has caught up to the story, we’ll share with you some fresh news on the makeover.

Since today marks the first day of u’re warming up to the new team colors. Then again, you may share the feelings of one P. Dubs employee that took the time to email Bob Moritz to chime in on the new look. Apparently (not really sure how these things happen) the email is making the rounds at PwC and it just so happened to find its way into our mail bag:

To be perfectly honest, I’m not a fan of the new branding. In your email you wrote “…we are altering what we believe is an outdated visual identity to better express the kind of vibrant and relationship-based firm we have evolved into.” I find it ironic that you referred to our former visual identity as outdated when our new brand looks like a throwback – a 70s color scheme meets an IT startup.

I completely agree with the comments on the website where the brand is repeatedly referred to as child-like and unprofessional. I feel like the explanation for the symbol is also very complex. The *connectedthinking brand was simple and easy to understand. With the new symbol, everything has a meaning, from the colors to the solid blocks to the transparent blocks. A symbol should be fairly self explanatory – this one requires too much explanation.

I love the fact that the company has been focusing more on changing behaviors and placing a greater emphasis on building relationships. However, I fail to see where a new brand would affect this. Colors and symbols don’t represent PwC, the staff does. In one of the online discussions it was pointed out that following a salary freeze one year and layoffs the following year, it almost seems foolish to spend so much money to “reinvent” ourselves. To quote a wise PwC employee, “A new brand isn’t going to win business, motivated people will.” I find it hard to believe that this new, colorful symbol will be the motivation that people need to help expand our business and improve relationships with clients. A better way to motivate the staff would be more incentives – bonuses, rewards, raises – positive reinforcement. Pavlov was definitely on to something with the concept. Interactive gallery stations complete with iPads to show off the brand? Activities revolving around the launch of this new brand? Is this really the best method of spending funds?

Also disturbing to me is the environmental impact this could have. I can’t imagine that this won’t set back the Firm-wide goal of reducing our carbon footprint. Letterhead, business cards, report covers, envelopes (to name a few paper products) all need to be reprinted. It seems like an incredible waste to discard everything we already have in favor of this new brand (we received an email letting us know that after October 4th we are not to use any of the old paper products). I hope we are at least planting a bunch of trees to help compensate Mother Nature for the amount of paper that will be wasted with this change.

It’s disappointing to feel like we have taken two steps forward and three steps back. I realize that it is what it is, but I felt that I should voice my opinion from down here on the totem pole.

It’s been suggested that October 4th will be the great PwC Shredding Day that will no doubt involve a convoy of Shred-it trucks out 300 Madison (and offices nationwide for that matter) along with employees dropping their old business cards into every fish bowl they can find.

So mark it on your calendars and definitely document the shredding in action or perhaps a bonfire (done safely and in full accordance with the law) and send us the pictures.

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According to a recent post on Fast Company, some people say that discussing diversity is dead. Barry Salzberg doesn’t buy that for a second.

And neither does PricewaterhouseCoopers. They and the rest of the Big 4 are all over this diversity thing, strategically placed fliers around the office, the constant barrage of emails and the training. Thank the Maker for the diversity training. However, we did note something that is part of the diversity strategy that probably has better intentions than it sounds:

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